Content Creation That Works
01 July 2020 – 13 Min Read
f you’ve surfed our site for more than a minute, you probably would’ve come across this phrase -“content creation that works”- more than once. Why? Because it’s at the core of what we do.
What We’ll Cover In This Article:
We live in a world where there are over 3.5 billion active social media users that upload millions of pieces of content every single day. So how do you get your brand to break out through all the noise, and ultimately increase sales?
Although the answer to this question may be simple, the implementation is a little more on the harder side. It takes a lot of time, patience and persistence. So what is the key to that online success? Producing content that adds value.
Gone are the days where a semi-decent photo of your lunch gets you thousands of likes on Facebook. We now live in what’s known as the “information age”. The majority of daily content consumed by online users include “How-To” videos, tutorials on specific subjects and mainly content that educates the user. Not just content that increases their general knowledge (IQ), but that also improves their emotional intelligence (EQ).
By producing content that adds value to your followers, you build a reputation of trust. One that shows that you genuinely care about them and that they are not just another number or sale. Start thinking of your specific industry. What problems are you solving? What products or services are you selling? Now, think of what content you can create that will add value to your followers, either intellectually or emotionally, or maybe even both. Value-added content doesn’t need to be a fully online course or a detailed ebook. By sharing bite-size chunks of knowledge on Twitter or Instagram, full blog articles (like this one) on your website or a YouTube video series covering a specific topic, you slowly build your brand’s authority. Generate a marketing strategy that caters for value-added content. Once you’ve built up trust with your followers, and grown your influence in your industry, getting followers to buy your product or service will be a lot easier. Your followers would want to give back to you for adding value to them.
If you’re an exclusive lodge on a Big 5 game reserve, don’t just post a beautiful photo of a lion on Instagram with a few irrelevant hashtags. Instead, post that same photo with a caption that stirs emotion, that inspires or that teaches your follower something. It could be as simple as adding copy that gives an interesting fact about their behaviour. But try to think outside the box, everyone shares the fact that a lion’s roar can be heard from 8 kilometres away.
Now let’s say you’re a plumber. Dealing with a clogged toilet isn’t a fun thing to do for anyone who doesn’t have any experience. So by shooting a YouTube video series titled “Basic DIY Plumbing Tips For Beginners”, you can teach your followers how they can do the basics themselves. You may lose some minor business in the short-term. But by adding practical value, you build trust with your followers and increase your authority in the industry. The first person they’re going to call if they need a bigger plumbing job done is you because they trust you.
It generally takes 12-18 months for any online marketing strategy to show a noticeable return on investment. And if you think about it, it’s just that, an investment. By producing value-added content for several months, you build up an entire archive of content that new followers and users could consume. At first, it will grow slowly, and most of your initial followers will be your friends and family. But once people realise your brand’s authority and see that combined with your value-added content, the growth will be exponential. That exponential growth is what ultimately leads to higher sales.
If you have any questions or would like some more tips and advice, leave a comment or contact us here.
HAVE A LOOK AT SOME RELATED ARTICLES, WE’RE SURE YOU’LL STILL FIND VALUE IN THEM.